Hi, my name is Youri van den Hurk, creator of Yvdh Branding.
With more than 10 years of experience, I help scaleups whose brand stopped keeping up with their growth. Recent clients raised €6M+ within months of their rebrands. And my life as a digital nomad shows up in the work: fresh perspective in the ideas, never in the availability
There’s more to the story than bold designs. Youri is a digital nomad at heart, exploring the world to fuel his creativity and bring you fresh ideas.
Crafting strategic,
bold brands
At Yvdh, I believe branding is more than visuals, it's about building a foundation your company can grow on. I guide scaleups through every step of brand building, from strategy to seamless execution. Working with me means working with a partner invested in capturing your brand's essence and translating it into a bold identity built to scale.
Strategic foundation
We start with deep discovery and research to define your brand’s unique positioning and target audience needs. This is the foundation of every good brand identity.
Creative exploration
Through moodboards, brand workshops, presentations and concept drafts, we work collaboratively to capture and visually translate your vision.
Seamless implementation
I'll bring your brand to life across all platforms and materials, ensuring it sticks with your audience wherever they get in touch.
Transparent packages
I provide customised packages with clear pricing and defined timelines. So you know exactly what you get, and when you get it.
Focused on longevity
Our goal is to deliver a brand identity that grows along with you and your ambitions. It will not only form a perfect foundation, it will strengthen over time.
Driven by results
Every element is crafted to build trust and authority. And it shows: recent rebrands were followed by funding rounds and a 50% conversion lift. At Yvdh, I go further than creating 'pretty things'.
What's it like working with Yvdh?
When you partner with Youri van den Hurk, you’re not just getting a designer, you’re getting an invested partner dedicated to helping your brand grow. My approach is hands-on and collaborative, and your input is important at each stage, so the final brand we create is one that reflects your vision and stands out.
Foundation in design, shaped by experience
My design career started in Eindhoven, the creative heart of the Netherlands, where innovation and inspiration were all around me. Through studies at three design institutions, I built a solid foundation and developed the unique approach I bring to my work today.
Sint Lucas
In Eindhoven, I learned the importance of crossmedia design. Getting familiar with technical skills, design software and the basics of graphic design.
St. Joost School of Art & Design
In 's-Hertogenbosch, I gained a strategic and conceptual perspective on design, diving deeper into branding. This is where technical skill and creative strategy came together.
Leeds Arts University
My time in the UK broadened my vision, giving me an international perspective on design and equipping me with the skills to create brands that resonate globally.
Follow along on my socials for creativity & branding insights
For a glimpse into my life as a digital nomad, follow along on my personal Instagram, where I share my travels, day-to-day experiences, and moments of inspiration found in new places.
For more professional insights, connect with me on LinkedIn, where I dive deeper into brand strategy, industry trends, and the journey of building a brand on the go. I often share client success stories and ideas for scaleups building brands that scale with them.
Join 75+ brands already building on a solid foundation
Don't take it from me, take it from my clients
Here's what my clients say about working together.
Youri understood fast what we wanted to communicate and made things look much better than we imagined.
Working with Youri is the perfect balance between creativity and structure. The result is an identity that genuinely reflects who we are. We're hearing that shift from clients too.
Working with Youri was outstanding. Dost now looks and sounds as advanced as the technology behind it. It's a brand we're proud to put in front of CFOs, partners and investors.
From day one, Youri understood that our old identity did not match our audience. Now, people finally see the brand we had in mind. Youri gave us a foundation we can scale on.
Working with Youri was seamless from the start. He didn’t just execute design work, he asked the right strategic questions to get to the core of the brand.
We spoke with 10+ agencies, nothing clicked. Youri was different. The workshop alone was worth the whole investment. I still get comments weekly about how unique our brand is.
Youri has been an amazing help with building the Reforge logo and brand. His creativity and understanding of design logic has helped us make the right choices.
I'd recommend Youri not only for his skills, but also his punctuality, making sure work is done in time, even when there is last minute changes.
Youri is a good addition to a team since he's creatively widely deployable for various projects in both branding and campaign.
Youri is a pleasant guy to work with! He listens well and works out everything down to the last detail.
These scaleups raised €6M+
Rebrands
built to scale
Schedule a call and find out exactly what your brand needs for the next stage.