Dost
Say goodbye to manual invoicing
Automate your AP with Dost AI.
Dost is an AI-native finance automation platform built to bring clarity and efficiency to accounts payable. Designed for modern finance teams, Dost combines automation, intelligence, and real-time visibility to remove manual work and enable confident decision making. The platform transforms complex financial workflows into clear and controlled processes.
As Dost continued to scale, the company needed a brand that reflected the maturity and depth of its product. The result is a refined identity built around clarity, efficiency, and expertise. A complete brand system designed to support consistent communication and long-term growth.
The challenge
When Dost first reached out, the company was growing quickly but their branding did not reflect that progress. The entire identity consisted of a a few files and one fixed logo lockup, with no source files, no variations, and no supporting visual system.
The existing branding felt unpolished and inconsistent. It did not reflect the precision and reliability expected from a finance automation platform, nor the professionalism of the company behind it. As Dost entered a new phase of growth, the gap between product and brand became increasingly visible.
The goal was to refine and professionalise the brand while preserving its core recognisability. The new identity needed to communicate clarity and control, build trust with finance teams, and provide a structured system that could scale across product and marketing.
The approach
The project began with a strategic brand workshop where we defined Dost’s foundations and positioning. Together we established clarity, efficiency, and expertise as the core values guiding the brand across product, marketing, and communication.
From this foundation we defined a brand focused on removing friction and enabling confident decisions. Dost communicates with precision and intent, translating complex financial operations into clear outcomes.
Rather than replacing the brand, the approach focused on refinement. The name and core concept remained unchanged while the identity was rebuilt into a complete and consistent system. Every element was designed to support clarity and consistency across touchpoints.
The solution
The result is a complete refinement of the Dost identity, transforming a minimal and inconsistent brand into a structured system designed for clarity and scale.
The logo was refined from the original mark, improving balance and geometric precision while maintaining recognisability. The new construction allows the logo to function consistently across applications, including strong black and white versions that were not possible before.
The typography system was upgraded from a generic startup typeface to Aktiv Grotesk, creating a more professional and structured voice. A single type system ensures consistency across interfaces and communication while reinforcing clarity and readability.
The color system was completely redesigned to create a more professional and flexible visual language. Dost’s recognizable blue was retained as a key element while becoming part of a broader palette designed for clarity and hierarchy.
At the center of the identity sits an expressive gradient system that introduces depth and recognition while maintaining a clean and controlled appearance. The gradients provide a distinctive visual signature across product and marketing.
Together these elements form a complete brand system designed to support Dost across dashboards, marketing materials, and digital touchpoints.
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